Mitigating Deceptive Pricing Litigation: Key Risks and Best Practices for Peak Promotional Seasons, Published in The Legal Intelligencer

The Legal Intelligencer published an article by Segal McCambridge Associate Mackenzy Bean on January 2, highlighting the surge in deceptive pricing class action lawsuits facing consumer-facing businesses during major promotional periods. Bean examines why retailers face heightened litigation risks following peak shopping seasons like January Clearance Sales, Prime Day, Back-to-School promotions, and the extended holiday season, and provides practical compliance strategies to minimize exposure.

"Treating pricing integrity as a core business value, as opposed to a seasonal checkbox, yields significant long-term benefits for retailers. Beyond reducing litigation exposure and costly settlements, consistent compliance builds up consumer trust, brand reputation and sustainable loyalty in an era where shoppers increasingly reward transparency," she said. 

Read the story in full, click here (subscriber-based).