Jennifer O’Donnell serves as the Chief Marketing and Business Development Officer at Segal McCambridge, where she drives the firm’s national branding and business development strategies. She oversees all aspects of business development, communications, marketing operations, and public relations, ensuring the firm’s strong market presence and reputation. As a key member of the Segal McCambridge leadership team, Jennifer plays an integral role in shaping the firm’s strategic vision and growth initiatives.

Jennifer holds a B.S. in Psychology from Mississippi College and a J.D. from Mississippi College School of Law. Before joining Segal McCambridge, she spent over a decade leading business development efforts at an AmLaw 200 firm, where she established herself as a proven leader in marketing innovation and client engagement strategies.

Jennifer’s work extends beyond her role, with significant contributions to thought leadership and media initiatives that have elevated the firm’s visibility and reputation within the industry.

Professional & Civic Involvement

  • Mississippi Bar Association
  • Legal Marketing Association
  • Legal Marketing Association – Southeastern Chapter

Publications

Speaking Engagements

  • “Campfire Stories: Analyzing Law Firm Sales Pitch Strategies,” 32nd Annual Thomson Reuters Marketing Partner Forum, 2025
  • “Leveraging an Innovative Tech Stack and Biodata to Drive Exposure, BD, & Create a Culture of Rainmakers,” Legal Marketing Association Southeastern Regional Conference, 2024
  • “Process Improvement for Everyone: 10 Success Stories Ready for Implementation,” Panelist, International Legal Technology Association, 2020
  • “Seamlessly Executing the Client Lifecycle,” Panelist, Legal Marketing Association, 2019