Articles & Publications 01.18.24

How Covid Redefined PR and Branding Campaigns, Published in the New York Law Journal

The New York Law Journal published an article 1/18 discussing how the covid era restructured and redefined how companies approach PR and branding campaigns. 

The article emphasizes the need for a more creative approach to PR efforts, underscores the significance of crafting strong and meaningful branding messages, and highlights the importance of focused distribution to engage the target audience effectively.

“We are always looking for distinct ways to tell our brand story,” says Jennifer O’Donnell, Chief Marketing and Business Development Officer at Segal McCambridge. “Showcasing it through different mediums like infographics to highlight stats, digital cut sheets with graphics profiling one of our attorneys, or targeted eblasts are just a few ways to keep your message fresh and captivating.”

Additionally, the article explains how your target audience should align with your corporate values, thereby fostering a sense of shared mission. Positive stories about the firm’s work culture, team members’ contributions to the community and employee development are all items that should be shared. 

Read the story in full; click here (subscriber-based).