In an article published by Bloomberg Law on 7/18, Segal McCambridge Shareholder Carla Varriale-Barker highlights the untapped potential of nano- and micro-influencers in name, image and likeness (“NIL”) opportunities, “Nano- and micro-influencers possess a unique appeal, catering to hyper-local or niche-specific audiences, forging deep connections that drive brand loyalty.”
Varriale-Barker discusses the 2020 NCAA Board of Governor’s Federal and State Working Group Final Report and Recommendations and emphasizes some of the considerations that apply to aspiring nano- and micro-influencer student-athletes, which are to know your value, to look before you leap into a contract, to get advice and to not overlook the FTC’s recent guidance. Varriale-Barker states, “The NIL landscape doesn’t solely belong to the big names or the big deals that make the news. NIL also provides profound opportunities for the nano- and micro-influencer student-athletes that should not be overlooked.”
Read the story in full; click here.